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Nutrition

$22.50
Fast energy to keep you going! Bonk Breaker Energy Chews deliver delicious, bite-sized bursts of energy. - Two servings per pouch - 200% daily value of vitamin C - 240mg of Electrolytes in each packet - Gluten-free, and Dairy-free - Non-GMO
$26.99
- Where home-style baking meets sports nutrition - Named "Best of" by Competitor magazine 3 years running (06-08') - Great taste and great texture - Gluten and Dairy free
$36.00
The official bar of Ironman and USA Cycling - Simple, real food for real flavor - Certified gluten and dairy free, paleo friendly, and includes 9-12 ingredients that are recognizable and easy to pronounce
$1.29
Clif Shot is the natural energy gel that gives your body the extra energy burst it needs during endurance events. Within five to ten minutes Clif Shot's 25 grams of carbs (simple and complex) and electrolytes are assimilated and working to sustain your overall endurance and coordination. Clif Shot contains 100% natural ingredients with no preservatives or artificial sweeteners and is available in several great flavors.
$1.39 - $1.59
Made by women for women, Clif's Luna Bars are the perfect nutrition solution for female athletes. There's calcium for healthy bones, folic acid and soy for a healthy heart, protein to rebuild muscles and antioxidants for overall wellness. Lisa Thomas, co-founder of Clif Bar Inc., believes that "what we put into our bodies matters: food feeds our souls, lifts our spirits, nourishes and sustains us." Try a Luna Bar today and see what she means!
$1.59
Clif Bars are some of the original energy bars and they're definitely some of the best. They boast a great blend of wholesome grains, real fruit and natural sweeteners baked into moist, delicious taste sensations that are also good for you. A 4:1 carbohydrate to protein ratio ensures proper muscle recovery during and after rides. And, Clif's sustained energy blend of carbohydrates, protein and fiber won't melt or freeze so they're a great on-ride snack all year long.
$1.69
There is just no substitute for real food. Clif's C Bar is a great snack anytime, anywhere. The C Bars boast a almond, macadamia and date "crust" with real fruit layered on top and finished off with a sprinkling of almonds and a dash of sea salt. Yum. They're vegan friendly, Kosher, 70% organic, are a good source of potassium and fiber, and are equal to one serving of fruit in each bar. Plus, they have a low glycemic index so you won't get the sugar crash an hour after eating it.
$1.69
Athletic endurance declines with as little as 1-2% dehydration, so an athlete's #1 priority should be staying hydrated. With sodium, chloride, potassium, magnesium, and calcium, Clif Shot Electrolyte Drink counteracts both electrolyte and fluid loss helping prevent a race day meltdown. It's formulated for optimal rates of hydration and absorption of carbohydrate and electrolytes. A 6-8% carbohydrate solution has been shown consistently to be the best concentration for supplying glucose to muscles and for replacing lost fluids with the best digestive tolerance for most people. The flavors are refreshingly tart and clean, too.
$1.69
After hard training or racing, you‘re likely a little dehydrated and low on energy. With carbohydrates, protein, and amino acids to help rebuild muscle glycogen stores, and anti-oxidants like vitamins A, C, E, and Green Tea extract to help boost your immune system, Clif Shot Recovery Drink will help you bounce back fast.
$2.29
The entirely natural protein of the Builder's Bar is ideal fuel for muscles and a great way to recover. 20 grams of high quality soy and nut proteins help rebuild muscle and promote recovery after intense aerobic workouts too. The Builder's Bar doesn't have any trans fat or hydrogenated oils that would compromise your recovery or diet. Best of all it has a delicious taste that makes for a great snack.
$3.25
Sodium depletion via sweat is the primary reason for muscle cramping in endurance athletes. By adding Clif Shot Bloks to your activities, you get sodium, carbohydrates and electrolytes, in 1 easy-to-ingest solution to help counteract the losses in your sweat. The Bloks can be eaten 15-30 minutes prior to activity to increase blood sugar levels, and then every 20-30 minutes during activity to maintain energy levels. Bloks come in chewable, great-tasting, 33-calorie cubes, making it easy to customize and track caloric and electrolyte intake during long outings and races.
$14.55
Women and men require different nutrition, especially during and after exercise when physical stress is at a maximum. Clif’s Luna Bars are made specifically to meet the demands of women’s bodies. Extra calcium and Vitamin D provide the building blocks for healthy bone density, while soy protein nourishes and repairs tired muscles. 24 vitamins and minerals, including anemia-busting folic acid and iron, boost the immune system and cell function. Luna Bars are made from high quality, 70% organic ingredients and contain no hydrogenated oils or artificial flavors.
$15.84
The athletes and foodies in the Clif kitchen have crafted a different kind of energy bar. CLIF Nut Butter Filled Bars bring together two great energy foods – a delicious, creamy nut butter inside an organic energy bar – to deliver sustained energy. - Certified USDA organic, non GMO - Low glycemic (low glycemic-index foods digest slowly for prolonged levels of energy) - Does not contain partially hydrogenated oils, high fructose corn syrup, or artificial flavors
$16.99
Clif Bars are a delicious source of healthy energy and are full of essential vitamins and minerals. Made with high-quality, organic ingredients, Clif Bars are a perfect go-to food whether you’re on the bike or just need a quick snack at the office. They contain 10 grams of protein and are made with real fruit, nuts, and whole grains. They contain no hydrogenated oils or artificial flavors.
$25.44
You're not done. You're a work in progress, building toward something great. That's why we made CLIF BUILDER'S with 20g of complete protein, with essential amino acids to help repair and build muscle. It's the great-tasting protein bar that makes every ingredient count — so you can get the most out of your workout.
$34.99
- The premium nutrition provided in the new EFS is redefining the limits of nutrition so athletes can redefine their endurance limits - 1160mg of electrolytes, twice the amount of traditional mixes - Improved flavor means it tastes great at full concentration or beyond - More carbohydrates from more sources, including complex carbs for prolonged energy and complex carbs for immediate energy - 30 servings
$44.95
- Use: Recovery formula - Rapid and complete endurance recovery formula - Refuels exhausted muscles and restores energy levels quickly - Delivers endurance-specific nutrients for superior recovery and maximum performance
$44.95
- Use: Recovery formula - Rapid and complete endurance recovery formula - Refuels exhausted muscles and restores energy levels quickly - Delivers endurance-specific nutrients for superior recovery and maximum performance
$54.95
- Use: Everyday supplement for athletes - High-potency multivitamin, vitamin D and K2 - Designed for endurance athletes - Antioxidant protection
$54.95
GOODBYE ACHY JOINTS & MUSCLES HALO accelerates joint recovery, reduces exercise-induced inflammation, and reduces downtime following overuse injuries. HALO provides comfort to muscles and joints that are sore and aching so you can train harder and recover faster. - Increases joint health & comfort* - Reduces inflammation & soreness* - Accelerates joint & muscle repair* *exercise-induced or following-exercise US PROVISIONAL PATENT #63229703 SO EFFECTIVE WE PATENTED IT Most everyone has heard of the benefits of curcumin, and plenty of athletes have tried it with little or no success. The main reason is because curcumin is very unstable. It spontaneously breaks down in the body before it gets where it needs to be to work. The technology that makes HALO special wasn’t available so we developed it. The key to realizing the benefits of curcumin is our proprietary Superba2® phospholipid delivery system that protects the curcumin from your body’s natural tendency to deactivate it, and allows it to be delivered and absorbed effectively. THE CUMULATION OF 18 YEARS OF RESEARCH WE CRACKED THE CODE Our proprietary delivery system not only protects the curcumin by keeping it stable in the body, it also allows it to be absorbed and delivered to where it works - inside cell membranes. The key to making curcumin effective is Superba2®, a special krill oil that protects curcumin from your body's natural tendency to deactivate it, and delivers both the curcumin and omega-3 phospholipids to cell membranes much more efficiently than fish/algal oils of any strength. Superba2® is uniquely compatible with cell membranes, so - even compared to other phospholipids - it reduces the process for membrane uptake from around 20 steps to 3-4 steps, getting curcumin and omega-3s where they need to be more efficiently, get fully absorbed, and produce anti-inflammatory effects. IMPROVES JOINT MOBILITY AND COMFORT REINFORCE THE WEAKEST LINK Joints and muscles bear the brunt of endurance training abuse. HALO’s Curcuminoids and Omega-3 phospholipids reduce late-onset soreness, exercise-induced inflammation, downtime following falls, and the impact of lingering minor injuries by signaling the musculoskeletal system to kickstart repair and adaptation processes, providing comfort to muscles and joints that are sore and aching from training or overuse. THE 95% PENALTY 95% of the population is deficient in omega-3s. That’s compounded by endurance exercise, impacting performance, mental processes, and recovery. Cardiovascular, cognitive, musculoskeletal—virtually no major body system is unaffected. Superba2™ omega-3 phospholipids are bioidentical to your cell membranes, so they don’t require additional processing steps for uptake. By improving membrane function, HALO supercharges endurance exercise capacity and energy production. DON’T LET ANYTHING SLOW YOU DOWN Almost every athlete has had training derailed by a nagging minor injury. That’s why we developed HALO, a proprietary combination of Curcuminoids, Astaxanthin, and Omega-3s that contributes to a full-body training foundation. More intense training, more effective recovery. FULL SYSTEM PROTECTION Omega-3s and curcuminoids efficiently populate cell membranes, where they are precursors and enhancers for signaling molecules that help maintain normal, healthy musculoskeletal tissue integrity and cardiovascular, cognitive, and immune functions. By managing inflammation-triggering enzymes and supporting cell membrane function throughout the body, HALO helps keep critical systems at peak efficiency to respond to your body’s need to perform. SOURCED FOR EFFICACY, PACKAGED FOR PROTECTION From the Superba2™ krill oil to the 95% pure curcuminoids from turmeric rhizomes, HALO’s effectiveness is rooted in its premium formula. Every component is sourced to maximize uptake and effectiveness, and the active ingredients are packaged in an amber glass bottle, which stabilizes and preserves notoriously vulnerable ingredients. A COMPREHENSIVE PERFORMANCE SYSTEM The overlapping, system-wide nature of HALO’s performance benefits aligns with First Endurance’s comprehensive approach to endurance athletics. Our line of supplements supports every aspect of endurance training rather than just supplying sugar and salt during exercise and protein during recovery. HALO, MultiV, and Optygen are the equivalent of building a base of fitness, ensuring your body’s infrastructure is equal to the exertions and stress of dedicated endurance training.
$57.27
ISOTONIC ENERGY GEL Liquid Shot is a cutting-edge, drinkable high-carb solution engineered for quick and convenient energy in a refreshingly light, isotonic formula. Each packet delivers 28g of carbohydrates and a clinically effective blend of all 5 essential electrolytes. - Contains fast-acting carbs for quick energy - Gets absorbed instantly without GI distress - Prevents cramping & improves hydration ENGINEERED FOR PERFORMANCE When you're falling apart, you don't have time to waste. Liquid Shot starts working almost immediately to give you gut-friendly energy, faster. TRADITIONAL GELS ARE HISTORY It's nothing like a traditional gel; this supercharged endurance fuel combines the latest research and technology to ensure peak performance, prevent cramping, and improve hydration. THE ULTIMATE LIFELINE Liquid Shots are isotonically balanced to match the concentration of cells in your body for quick digestion and absorption. This rapid assimilation ensures immediate effectiveness and spares you the typical 5-10 minute wait for it to take effect. ADDITION BY OMISSION In addition to omitting thickening agents, Liquid Shot also avoids common ingredients like fructose and vitamin C, which reduce efficient energy production (fructose) and have demonstrated a negative performance impact when consumed during endurance training and racing (vitamin C). TECH YOU CAN TASTE The latest research and technology give Liquid Shot a light, neutral flavor that’s easy to consume hour after hour, even when you're at your limit. PREVENTS CRAMPING & DEHYDRATION The revolutionary formula delivers all five electrolytes (instead of just one or two) for more effective uptake and cramp prevention. During extreme heat and intense efforts, Liquid Shot’s complete electrolyte profile can be the difference between peak performance and collapsing with cramps as the winning gap opens in front of you. THE BITTERSWEET TRUTH ABOUT FRUCTOSE Liquid Shot delivers a blend of high-efficiency carbohydrates without fructose. This combination effectively negates fructose’s ATP tax, boosting overall energy production without the problems of pure fructose. The biochemistry behind this is much more complicated, of course, and you can read more about how maltodextrin – and several other carbs – help Liquid Shot maximize fast energy.
$59.95
HIGH-OCTANE PR FUEL A potent additive that primes body and mind for demanding workouts and races. Lower perceived effort, optimized energy use, sharper focus – PreRace catalyzes more days without limits. KEY BENEFITS - Increases energy & time to exhaustion - Supercharges circulation & oxygen delivery - Enhances focus & motivation PREPRACE CLINICAL STUDY ON A 40K TIME TRIAL South Dakota State University conducted an independent study on the original PreRace formula to determine its effectiveness on cycling endurance. The double-blind placebo-controlled study used seven trained cyclists in a 40K time trial. Each cyclist performed two 40K time trials. On the first TT, the cyclist consumed either a placebo or PreRace mixed with one serving of EFS 30 minutes before doing a 40K TT. One week later each cyclist would switch the protocol and receive the opposite of what he/she received the previous week. HERE'S YOUR SECRET WEAPON With the ideal balance of caffeine and taurine, PreRace 2.0 lets you stay in the red longer and with less perceived effort. The new formula also enhances ATP production and mobilizes fat for additional energy, conserving glycogen so you still have fuel in the tank when everyone else is empty. KEEP YOUR HEAD IN THE GAME All the sacrifice and hard training you do means nothing if your focus and motivation slip at the wrong time. The completely redesigned PreRace formula improves alertness, increases motivation, and sharpens mental acuity. Don’t just react; take control. BUILT FOR SPEED The theory behind PreRace is simple: combine a suite of active ingredients that, separately, improve physical and mental performance. We combined the stimulating, motivating cognitive effects of nootropics like taurine, caffeine, and theobromine with Nitrosigine®, a patented vasodilator that boosts nitric oxide (NO) levels for increased blood flow, focus, and energy to create a synergistic formula unlike anything else available. NEXT-LEVEL POWER AND EFFICIENCY Stimulating the Nitric Oxide (NO) system is clinically shown to increase blood flow, clear lactate, and deliver more oxygen and nutrient-rich blood to working muscles. With Nitrosigine®, a non-nitrate vasodilator, PreRace fires the afterburners without blowing up your heart rate, keeping your engine running hotter, and longer, with less recovery time between demanding efforts NEVER STOP IMPROVING PreRace 2.0 delivers one more new active: VitaCherry® Sport anthocyanins, a tart cherry extract that further increases pace relative to perceived exertion while shortening recovery time to maintain a higher level across multi-day events or peak training periods. Did the original PreRace work? Yes. Did we need to improve it? No. Did that stop us? Absolutely not. There’s still nothing else like PreRace on the market, we just saw an opportunity to make it even better.
$79.95
- Use: Ideal for repeated hard training sessions - Increase the body's ability to adapt to high levels of physical stress - Improves aerobic performance, power, strength and enhance VO2 Max - Delivers 1500mg of Beta-Alanine - Modulate cortisol - Premium grade Rhodiola & Cordyceps
$1.45 - $8.99
GU Energy Gel keeps you on top of your game. These great-tasting gel packs thwart physical and mental fatigue and aid in recovery after any workout. Plus, the combination of 85% complex carbohydrates and 15% simple sugars speeds absorption even at race-pace intensities. And, each packet contains natural vitamins C and E and histidine which buffers lactic acid for added speed and less muscle soreness!
$2.20
GU Chomps offer a fresh change of pace from gels and an answer to that moment in your ride, run, ski, swim, hike when you just have to have something to chomp on. Chomps contain a balance of complex and simple carbs for fast and usable energy. They also offer amino acids, which provide extra energy during exercise as well as the antioxidants vitamins C and E that combat tissue breakdown. And to help you stay hydrated and firing on all cylinders, they also have meaningful levels of electrolytes (sodium and potassium). Plus, two of the flavors include caffeine, which stimulates the central nervous system, increases the release of adrenaline and helps the body metabolize fat as fuel.
$3.25 - $40.00
Your window of recovery is small—luckily for you, a bottle of GU Recovery Brew takes 30 seconds to make and 30 seconds to drink. It supplies your starved muscles with a heavy dose of carbohydrates and easy-to-absorb whey protein isolate to drastically improve recovery and reduce soreness. Plus, GU added the amino acids L-glutamine and L-arginine for extra muscle and immune system support.
$6.50
Created primarily for hydration, GU Hydration Drink Tabs offer the athlete a low-calorie drink option. GU Hydration Drink Tabs are reformulated with xylitol to help reduce gastrointestinal distress when compared to sorbitol. Sodium, the primary electrolyte lost in sweat, helps maintain water balance. Use GU Hydration Drink Tabs before, during, and after exercise to hydrate and replenish electrolyte levels.
$22.50 - $24.00
Created for daily use before and during training and competition, the new GU Energy Stroopwafel delivers all the nutrients needed to power your performance: quality carbohydrates (immediate and long-lasting energy from complex and simple carbohydrates), essential amino acids (prevent mental fatigue and repair muscle damage during long-duration activities), and electrolytes (replenish what’s lost when you sweat). The Stroopwafel is made with a layer of delicious syrup between two thin wafers, and it’s individually packaged to make it portable and easy to take on a ride or run.
$30.00 - $45.00
When you’re pushing yourself on the trail or road, you need an easy way to get both the hydration and energy you need to avoid bonking, stay energized, and keep competing. ROCTANE Energy Drink Mix is a carbohydrate intensive energy drink to help push the limits during ultra-distance and intense efforts. It contains the critical carbs and electrolyte replenishment that endurance athletes need to compete at high levels. - ROCTANE Energy Drink Mix is specifically formulated for the demands of long-duration and high-intensity activities. - Formulated with a blend of simple and complex carbohydrates, electrolytes, and BCAAs, ROCTANE Energy Drink Mix provides 250 calories per serving. - Carbohydrates (maltodextrin and fructose) that use non-competing pathways which can help maximize absorption, increase carbohydrate utilization, and diminish stomach distress, so you get energy that kicks in quickly and stays with you. - Sodium, the primary electrolyte lost in sweat that aids in hydration by maintaining fluid balance - Branched-chain amino acids (L-Leucine, L-Valine, and L-Isoleucine) which may reduce mental fatigue and decrease muscle damage while jump-starting recovery - Taurine can help maintain heart contractility and improve cardiac output during long exercise sessions
$30.00 - $54.00
Release the hounds with GU’s version of rocket fuel—Roctane Energy Drink. The proven combination of glucose and fructose is the most easily and rapidly absorbed form of carbohydrate. And, a high electrolyte content is just what your legs crave to fire properly, while 35mg of caffeine stokes your central nervous system, increasing the release of free fatty acids into your bloodstream, and further sparing your limited glycogen stores. Plus, taurine and beta-alanine improve muscle endurance throughout the grinding hours of a road race, marathon, or triathlon. Branched-chain amino acids speed recovery and reduce muscle damage, histidine buffers against acidic byproduct, and of course the delicious flavors go down easy.
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